(EM) Equipment & Mftg

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Capital Equipment Sales Representative

Job Number: #2250


Would you like to say “Yes!” when your farmer customer asks, “Is this even possible?”

Grasslands Recruitment Specialists is recruiting a full-time, Capital Equipment Sales Representative for a dynamic leader in the agricultural industry. With an established brand, solid market share and a rich legacy spanning decades, the team is looking to grow their business in SW Saskatchewan.

Can you commit to helping your farming partners build and live their visions and dreams? Because that’s what this team does!

As a well-respected entity of an established Canadian company, this dedicated team of experts is passionate about advancing the future of agriculture, providing top-tier products and services tailored to the unique needs of their clients.

The primary objective of this Capital Equipment Sales Representative position is to present, promote and sell products and services (grain handling, drying, milling and storage systems, and swine production facilities) to existing and prospective customers. This is done by performing cost-benefit and needs analysis to meet the agriculture customers’ needs. Much of the role will require educating customers on how the company’s products or services can benefit them financially and professionally. A key to success in this role will be building a long-term strategy to ensure that trusting relationships are built, fostered, and maintained.

This Capital Equipment Sales Representative role pays a base salary of $70,000 plus commission with a guarantee to earn $100,000 in year one, plus vehicle, business expenses, and tools of the trade. Benefits are also included: medical, dental and RSP.


We are a recruiting company that has been connecting Canadian agriculture since 1996. With well over 80 years of combined experience in the industry, we provide specialized recruiting services for our clients. Our focus is to find the best candidate for our client employers and the perfect opportunity for career seekers. As a search firm, we have dedicated our resources to being an integral part of the continued growth and diversity of the Canadian agricultural economy. Our team is strategically placed throughout the Canadian labor market- understanding the needs of national and international agribusiness employers. We take the time to understand individuals’ career aspirations, and then work to match them with our clients’ opportunities. We are not algorithms; we are people helping people!


Since 2006, our client has helped agriculture businesses expand, increase efficiencies, and maximize their operations using solutions that are tailored to their needs. Quality and customer satisfaction have helped this company to become recognized as a trusted partner in the food production and processing sectors across Western Canada. Their dedicated team of experts is passionate about advancing the future of agriculture, providing top-tier products and services designed to satisfy the unique needs of their clients.

With a strong emphasis on quality, reliability, and customer satisfaction, our client has earned its reputation as a trusted partner in agriculture, helping to feed the world while promoting sustainability and growth in this vital industry.

Their mission is to help their farming partners build and live their visions and dreams, by:

  • Providing high quality and technically advanced equipment.
  • Providing superior service and after sales support.
  • Developing a base of well trained professional and experienced staff.
  • Cultivating strategic alliances with industry partners, manufacturers, suppliers, and customers who share their vision and goals.
  • Creating a positive, family-focused work environment that provides ample opportunities for growth and career advancement.


Do you enjoy variety and autonomy in your workday?

This role is quite flexible, and every day can focus on different needs/tasks. Pre-planning will support one’s ability to complete a variety of tasks including prospecting, project site visits, building quotes, presenting quotes, closing sales and overall long-term customer relationship building efforts.

Needs discovery discussions followed by cost-benefit analysis of sustainable solutions help to educate customers and build solid arguments for products and project quotes.

The ability to forge ahead confidently with client relationships will take time; a large focus of the Capital Equipment Sales Representative role will be on the development of positive business and customer relationships. Responding quickly and appropriately to customer problems or complaints will be key to maximizing overall satisfaction and repeatable business.

Working with the other sales team members, the service department and others in the team will be a regular occurrence. Gathering information for quotes and project scheduling is important and ongoing; the team must work together for large projects to complete successfully.

Key deliverables include:

  • Discover and action sales leads; maintain and build territory
  • Maintain records on customer accounts and leads tracker
  • Relationship development with customers, internal teams, and external partners
  • Monitor industry competitors, new products, and market conditions
  • Attend industry meetings, sales events, and training sessions


The ideal candidate profile includes:

  • Grade 12 education or GED equivalent; post-secondary education in agriculture is beneficial
  • Knowledge of livestock and/or grain and milling equipment is an asset
  • 1-2 + years previous experience in an agricultural retail sales role, particularly in capital goods sales
  • Excellent interpersonal skills with a focus on building rapport and customer retention
  • Strong customer service orientation
  • Strategic prospecting and negotiating skills
  • Well organized with strong time management skills
  • Excellent communication skills both oral and written
  • Self-starter
  • Resiliency with ability to overcome objections
  • Attention to detail


We understand your time is valuable, so we have a very quick and straightforward application process. If you feel that you would be right for this unique, exciting Capital Equipment Sales Representative role, please click on ‘APPLY’ and follow the easy self-serve application process or email your resume to leanne@grasslandsgroup.com . Questions may be addressed in confidence to Leanne Johner-Gooding at 1-306-206-0640. Only individuals who hold Canadian Citizenship or Permanent Canadian Residency need apply. As per Grasslands Group of Companies Privacy Policy, your personal information will be kept in complete confidence.

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