Guelph ON


(AS) Agronomy / Seed

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Sales Manager- Horticultural Supply

Job Number: #2111

Location: Hybrid remote home office/office-based with travel within SW Ontario


Grasslands Recruitment Specialists is recruiting a full-time, hybrid remote home office/office-based experienced Sales Manager- Horticultural Supply. This position will be based in SW Ontario and will work for a market-leading global supplier of high-quality horticultural products and expertise, providing local market sales and technical service representation. They work with their customers to solve problems and find opportunities with the goal of improving grower success and crop quality. In this Sales Manager role, you will be accountable to lead and grow sales- to develop and implement the overall company sales budget, to work with the team of horticultural technical sales representatives to develop and execute their individual sales plans with the goal of delivering target revenue and margin contribution reflected in the commercial plan, and to maintain and enhance customer satisfaction levels. This role is an excellent fit for those who are entrepreneurial, are effective leaders and motivators, who are commercially minded, have a strong customer focus, and who can engage in purposeful conversation with team members, customers, and stakeholders. Do you have a background in horticulture, controlled environment agriculture (CEA) and/or business? Are you ready to take your career to the next level? Would like to work for an international-scope, family-owned company that offers a supportive and stimulating environment with a focus on work/life balance? If so, please read on!

This consultative sales management position earns a competitive salary of $100,000-$120,000/year, with additional incentives of up to 10%. This company also offers a comprehensive benefit plan including RSP match, vehicle plan, career development opportunities, and more. If this sounds like the right horticultural sales management opportunity for you, apply today!


We are a recruiting company that has been connecting Canadian agriculture since 1996. With well over 80 years of combined experience in the industry, we provide specialized recruiting services for our clients. Our focus is to find the best candidate for our client employers and the perfect opportunity for career seekers. As a search firm, we have dedicated our resources to being an integral part of the continued growth and diversity of the Canadian agricultural economy. Our team is strategically placed throughout the Canadian labor market- understanding the needs of national and international agribusiness employers. We take the time to understand individuals’ career aspirations, and then work to match them with our clients’ opportunities. We are not algorithms; we are people helping people!


The horticultural supply company we are partnered with is internationally recognized and has withstood the tests of time- and continues to be a leading supplier, advisor, and installer with specialized knowledge of the covered horticultural industry. They have been supporting professional growers in North America for years, focusing on the supply of high-quality products and innovative solutions. Their specialized skills, experience and product offering enable them to develop programs and solutions specific to the needs and challenges of Canadian growers for optimum yield and crop quality. They are dedicated to creating a successful and sustainable future for Canadian entrepreneurs in protected horticulture, by providing products and services in many areas including crop supplies, crop care, crop protection, hygiene, automation and service, and technical project design and installation.

Dedicated to their employees’ professional growth, they provide abundant mentorship and coaching. They value and appreciate their team, and that’s why they offer excellent benefits, flexibility, and a great work environment. The company has developed a reputation for knowledgeable staff, which has resulted in trusted, long-term relationships with customers. In turn, they consider themselves partners in the success of their customers’ businesses.

The company has enjoyed consistent growth and are positioned to be a major supplier to the greenhouse sector in Canada and throughout North America. With direct access to the latest and best growing technology and innovations in Europe, they are poised to bring new horticultural technology to the world.


As a Sales Manager- Horticultural Supply you will report to and work with the General Manager to establish short and long-term sales goals and develop and execute short and long-term sales plans to meet the sales volume and margin objectives. You will lead the sales team to develop their personal skills to succeed in their individual roles and as a team to achieve their goals. Working with individual members of the sales team, you will assist them to formulate and execute their sales plans- collectively contributing to deliver the expected corporate plan. You will also work collaboratively with other departments (marketing, product development, international etc.) to meet common company goals.

You will have daily collaboration with your sales team on large scale sales and business development opportunities. You will make regular visits to strategic end-use customers and have regular contact with suppliers. You will support your team to troubleshoot performance inquiries and work through resolutions while maintaining positive customer relationships. You will strategize methods and actions to be successful in a competitive and dynamic international marketplace. You will gather market intelligence to help identify threats and competitive issues affecting the business and will have the opportunity to represent the company at industry meetings and associations.


Ideal Sales Manager candidates will offer:

  • Ability to support a team to understand and implement a customer-oriented, consultative sales approach that improves customer profitability and achieves a high level of customer satisfaction.
  • A strong performance orientation, and ability to motivate and coach others to achieve their own full potential.
  • Solid business acumen with the ability to conduct and support complex sales interviews, discover sales opportunities, and collaboratively translate these into results.
  • A strong background in the high value horticultural sector, from greenhouse or on-farm experience, combined with specific industry and market knowledge, providing an understanding of customers’ businesses and the insight to develop innovative strategies to promote products and services to meet the unique challenges of each client.
  • A balanced approach- genuine, assertive, sympathetic, professional. A courteous, patient, and enthusiastic team player, with demonstrated leadership ability.
  • Post secondary education majoring in business, horticulture or plant sciences, combined with leadership training and 5+ years experience in sales and management roles.


We understand your time is valuable, so we have a very quick and easy application process. If you feel that you would be right for this horticultural sales management position, please click on ‘APPLY’ and follow the easy self-serve application process or email your resume to mike@grasslandsgroup.com Questions be addressed in confidence to Mike Bachner at 1-866-519-2793. Individuals who hold Canadian Citizenship or Permanent Canadian Residency need only apply. As per Grasslands Group of Companies Privacy Policy, your personal information will be kept in complete confidence.