When you’re hiring, it makes sense to have a clear picture of the person you’re looking for. You know the responsibilities of the position, the experience you’d like them to bring and the skills that have helped people succeed in similar roles.
The challenge comes when that picture becomes so specific that potentially strong candidates are screened out because their experience doesn’t look exactly as expected.
They may have worked with a different product, served a different part of the agricultural industry or held a different job title. But when you look more closely at what they’ve actually done, the customers they’ve worked with and the skills they’ve developed, their experience may be far more relevant than it first appears.
Understanding which skills and experiences are truly essential, and which can transfer from another environment, can open the door to candidates you might otherwise overlook.
Start with What the Job Actually Requires
Before deciding what your ideal candidate looks like, it helps to step back and consider what the position itself requires.
At Grasslands Recruitment Specialists, job analysis is a foundational part of our recruitment process. It helps us understand the work that needs to be done, the outcomes expected from the person in the role and the knowledge, skills and experience genuinely required to succeed.
That distinction matters.
There can be a difference between what the job requires and what we imagine the successful candidate’s résumé should look like.
Perhaps the previous person in the role spent ten years working with a particular product line. That doesn’t necessarily mean their replacement needs the same ten years of product experience. The more important requirement may be their technical foundation, understanding of the customer, ability to build relationships or experience managing a comparable territory.
A clear understanding of the job makes it easier to distinguish between genuine requirements and preferences.
Look Beyond the Job Title
Job titles can vary significantly between organizations. Two people doing very similar work may have completely different titles, while two people with the same title may have very different responsibilities.
Instead of relying too heavily on titles, look at what the candidate has actually been responsible for.
Who have they worked with? What problems have they solved? What decisions have they made? What size or complexity of territory, team, customer base or operation have they managed? What results have they been expected to deliver?
The same principle applies when writing a job description designed to attract quality agricultural talent. Clearly communicating what the person will actually do and what they need to succeed can help candidates recognize when their experience is relevant, even if their current title or background isn’t an exact match.
Consider What Really Transfers
Transferable skills aren’t limited to broad qualities such as communication, organization or problem solving. Within agriculture, experience can transfer in much more specific ways.
A candidate may not have sold your particular product, for example, but they may have spent years working with the same type of customer. They may already understand how those customers make purchasing decisions, the seasonal nature of the business, how to establish credibility and how to manage relationships over a large geographic area.
Someone moving between different parts of agriculture may bring relevant technical knowledge, commercial experience, dealer or retail relationships, territory management skills, operational knowledge or an understanding of how products move through the agricultural supply chain.
The question isn’t always, “Have they done this exact job before?”
Sometimes the better question is, “Does what they’ve done prepare them to succeed in this job?”
Decide What Must Be There on Day One
Recognizing transferable skills doesn’t mean every qualification should become optional.
Some positions genuinely require specific credentials, technical expertise, regulatory knowledge, leadership experience or other qualifications. Those requirements may be fundamental to performing the job safely and effectively.
Other things can be learned.
A candidate who understands the customer and the agricultural environment may be able to learn a new product line. Someone experienced with one software platform may adapt quickly to another. A strong leader coming from an adjacent agricultural sector may not need to have spent their entire career in your particular segment to lead effectively.
The important thing is to determine which knowledge and experience the successful candidate must bring on day one and which they can reasonably develop once they’re in the role.
Broadening the Candidate Pool Doesn’t Mean Lowering the Bar
Employers can sometimes be hesitant to reconsider requirements because it feels as though they’re settling for a less-qualified candidate.
But being flexible about where someone acquired their experience isn’t the same as being flexible about whether they have the capabilities required to succeed.
Broadening the candidate pool doesn’t have to mean lowering the bar. It can mean defining the bar more accurately.
Once the essential requirements are clear, candidates can be evaluated objectively against what the job actually requires rather than how closely their career history resembles the person you originally pictured.
That may uncover candidates who bring different industry experience, relationships, perspectives or approaches while still possessing the capabilities that matter most.
Listen to What the Talent Market Is Telling You
Sometimes a search itself provides useful information.
If it is proving extremely difficult to find candidates who meet every requirement, it may be worth looking again at the original profile.
Are all of the requirements essential? Could experience from an adjacent part of agriculture transfer successfully? Does the compensation align with the level of experience being sought? Is geography making an already small candidate pool even smaller? Could someone with the right foundation learn some aspects of the position?
This doesn’t mean abandoning important requirements simply because a search is difficult. It means understanding where flexibility is possible and where it isn’t.
An experienced agricultural recruiter can help provide that perspective by understanding both the position and the talent market.
Sometimes the Right Candidate Won’t Apply
There is another reason understanding transferable experience matters.
Some candidates will look at a job posting, see that they don’t meet every qualification and decide not to apply. They may have much of the experience required to succeed but assume that a different title, product background or agricultural sector takes them out of consideration.
That’s why a recruitment search shouldn’t necessarily be limited to the people who respond to a posting.
Identifying and approaching professionals whose experience could transfer successfully can uncover candidates who may never have recognized the opportunity as a potential fit on their own.
Look for the Experience Behind the Résumé
The strongest candidate won’t always be the person whose résumé looks exactly like the job description.
They may come from a different agricultural sector. They may have sold a different product, worked with a different type of organization or taken a less conventional path to developing the skills you need.
What matters is whether their experience has prepared them to succeed in the position you’re trying to fill.
At Grasslands Recruitment Specialists, our recruitment process starts with understanding the role and what success in it actually requires. We help agricultural employers identify and attract qualified professionals, including candidates whose experience and capabilities may not be immediately obvious on paper.
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